American Growth & Innovation Forum Launches New Holiday Campaign Showcasing How U.S. Businesses Power the Season
Washington, D.C. — The American Growth & Innovation Forum (AGIF) today announced the launch of “The Holidays – Brought to You by American Business,” a three-part national ad series highlighting the everyday conveniences that make the holiday season work for millions of families. The campaign will run throughout the holiday season, placing a spotlight on the companies that keep stores open late, keep packages moving on time, and keep pharmacies stocked when families need them.
Each spot in the series focuses on a familiar moment: running out of cinnamon at 9:29 PM after local grocery stores are closed, realizing the “tacky sweater” party is tomorrow, and needing a prescription refilled the night before a holiday trip. The ads feature real-world scenarios that Americans experience every year and underscore a simple truth: the holidays run on the reliability, logistics, and innovation of large U.S. businesses.
AGIF President Diana London said the series is designed to remind Americans of the backbone behind the country’s busiest season. “People often think about the holidays in terms of tradition, nostalgia, and family,” she said. “But the reality is that millions of workers, thousands of companies, and an entire supply chain make those moments possible. This campaign shows how the country’s business infrastructure keeps the holidays moving.”
Sam Kuebler, AGIF board member and policy expert, emphasized how the campaign ties directly to AGIF’s broader mission. “So much of the national conversation ignores the sheer scale of what American businesses deliver during this season,” he said. “You can grab cinnamon at 9:30 PM because grocery stores stay open late, your last-minute sweater arrives because next-day fulfillment networks never slow down, and your prescription is ready because pharmacy systems are built for accessibility. These aren’t abstract economic talking points. They’re real services that touch families every day.”
Board member and former member of Congress Patrick Murphy pointed to the ads as a defense of the country’s economic engine at a moment when public sentiment often overlooks it. “It’s easy to take convenience for granted,” he said. “But none of these things happen by accident. They happen because American businesses invest in workers, technology, distribution, and customer service. This series shows what that investment looks like in real life, especially when the stakes feel small but the moment matters.”
The three ads - The Cinnamon, The Sweater, and The Refill - will premiere across digital platforms and AGIF’s social channels ahead of Thanksgiving. Each will be paired with messaging that reinforces AGIF’s commitment to explaining the positive, tangible role that U.S. companies play in affordability, access, and daily life.
AGIF’s holiday campaign follows a series of recent initiatives aimed at reshaping the public dialogue around the value American businesses bring to communities nationwide. While national polling continues to show skepticism toward “big business” as an abstract concept, the data remains clear: Americans rely on - and trust - large companies for convenience, reliability, and essential services.
London added that the timing of the campaign is intentional. “This is the busiest week of the year for American commerce,” she said. “It’s a reminder that behind every holiday tradition is an enormous network of people doing extraordinary work so families can enjoy the moments that matter.”
About the American Growth & Innovation Forum
The American Growth & Innovation Forum advocates for policies and public understanding that recognize the essential role large American companies play in affordability, innovation, job creation, and community investment. AGIF works to elevate the stories, data, and real-world impact of American businesses through research, strategic communication, and public engagement.